Field Notes

Applied research on AI search optimization and AI agent development

AI-Native Lead Capture: From Architecture to Execution

AI-Native Lead Capture: From Architecture to Execution

AI-native lead capture re-engineers conversion architecture for a zero-click world where large language models become
How ChatGPT Inclusion Works for Companies

How ChatGPT Inclusion Works for Companies

ChatGPT inclusion is not a badge or a ranking. It is whether the model surfaces
Engineering Answer Coverage: Mapping Prompt Surface Patterns in AI Search

Engineering Answer Coverage: Mapping Prompt Surface Patterns in AI Search

Answer coverage is the measurable share of prompt surface patterns in your domain where your
AI Search Optimization: A Technical Definition

AI Search Optimization: A Technical Definition

AI search optimization (AISO) is the discipline of engineering content, entity signals, and structured data
Monetizing AI Visibility: The Basic Principles

Monetizing AI Visibility: The Basic Principles

Monetizing AI visibility is the practice of converting brand citations, mentions, and recommendations inside AI-generated
Sales Attribution from LLMs: Counting the Invisible

Sales Attribution from LLMs: Counting the Invisible

Sales attribution from LLMs is the discipline of tracing revenue outcomes back to AI-generated recommendations,
The Importance of Entity Salience in AI Search: From Mentions to Meaning

The Importance of Entity Salience in AI Search: From Mentions to Meaning

Entity salience in AI search measures which real-world entities a document is genuinely about, not
What is an AI Search Optimization Agency?

What is an AI Search Optimization Agency?

An AI search optimization agency is a professional service firm built to engineer brand visibility
The Ultimate Guide to Building AI-Era Authority

The Ultimate Guide to Building AI-Era Authority

AI-era authority is the practice of making a brand discoverable, interpretable, and citation-worthy to large
Trust Signals in AI-Driven Rankings: Why Authority is the New Currency of Visibility

Trust Signals in AI-Driven Rankings: Why Authority is the New Currency of Visibility

Trust signals in AI-driven rankings are the verifiable markers of credibility, authority, and factual consistency
Authority Building for LLM Credibility

Authority Building for LLM Credibility

Authority building for LLM credibility is the practice of establishing verifiable trust signals, entity presence,
Measuring AI Visibility: A Step by Step Guide to Citation Analytics

Measuring AI Visibility: A Step by Step Guide to Citation Analytics

Measuring AI visibility is the discipline of tracking how often and where AI platforms cite